BEST PRACTICES FOR BUDGET ALLOCATION IN PERFORMANCE MARKETING

AI & Automation in Efficiency AdvertisingAI advertising and marketing is the use of advanced algorithms to assist marketers improve processes and improve target market understandings. Via ML and NLP, AI automates tasks like data analysis, material generation, customer service, and competitor tracking.

How to Track ROI on LinkedIn AdsCalculating ROI on LinkedIn Ads is a crucial step in optimizing marketing efforts and maximizing campaign performance. Tracking conversion rates and other key metrics enables data-driven adjustments to increase ROI and campaign effectiveness.